European football stands united against COVID-19 crisis: Italy
Friday, April 17, 2020
Article summary
- Azzurri set #TheRulesOfTheGame for defeating COVID-19
- AS Roma’s foundation Roma Cares delivers care packs (containing essential food items and medical supplies such as face masks, protective gloves and hand sanitiser) to elderly season ticket holders
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The Italian Football Association (FIGC) is running #TheRulesOfTheGame, a campaign capitalising on the power of football to increase public compliance, particularly among the young, with 11 critical ‘rules’ essential to containing the spread of COVID-19 and helping people through self-isolation.
Leading male and female national team players are delivering the rules through video messages with the hashtag #theRulesoftheGame. Key messages include:
- “Doctors, you are our captain. We should all follow your advice – Stay at Home.”
- “Keep your distance– this is not a match like any other.”
The campaign also allows Italians to donate money to support national health facilities.
Among Serie A clubs, AS Roma’s foundation Roma Cares is delivering care packs to all season ticket holders over 75 years of age.