UEFA Cup final design ceremony
Tuesday, March 4, 2003
Article summary
The design elements for this year's final in Seville will be unveiled on Wednesday.
Article body
Europe's second major club competition, the UEFA Cup, enters the spotlight on Wednesday with the unveiling of design elements for this season's final in Seville, Spain.
Venue ceremony
The ceremony takes place at the Estadio Olímpico in Seville – the venue for the final on Wednesday 21 May - and forms part of UEFA's endeavours to enhance the appeal of the UEFA Cup alongside Europe's most prestigious club competition, the UEFA Champions League.
Extra flavour
UEFA has been adding extra flavour to the competition in recent years by producing an 'event design' which can be applied to all the graphical elements surrounding the match. These range from tickets to street banners, and even the tiniest details, such as place-mats in hospitality areas.
