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UEFA Cup design elements unveiled

Marketing

The design elements for this season's UEFA Cup final have been unveiled at a ceremony in Seville.

The design elements for this season's UEFA Cup final have been unveiled at a ceremony in Seville, Spain.

Final venue
The unveiling took place at the city's Estadio Olímpico, which will host the final of European club football's second major competition on Wednesday 21 May.

Event design
UEFA has produced an 'event design' for the UEFA Cup final in recent seasons, as European football's governing body strives to give the competition added appeal, thereby enhancing its image and attractiveness in comparison with the prestigious UEFA Champions League.

Graphical elements
The design can be applied to all graphical elements concerning the match, ranging from tickets to street banners. Smaller items, such as placemats in hospitality areas for guests who attend the final, can also be covered by the design.

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