Friday launch for Roma 2009 logo

Two-tier ceremony
The design will be unveiled at a press conference held in the Sala del Consiglio (known as Sala Giulio Cesare) of the Palazzo Senatorio at Campidoglio at 11.30CET, with mayor of Rome Giovanni Alemanno, Italian Football Federation president Giancarlo Abete, Italian Olympic Committee general secretary Raffaele Pagnozzi, final ambassador Bruno Conti and UEFA competitions director Giorgio Marchetti set to be in attendance. The Roma 2009 logo will then be presented to the city of Rome and its inhabitants in dramatic style at 18.30, as it is projected on to the Colosseum, with the use of a special architectural light projector.

Design concept
The UEFA Champions League final has, in recent years, been given an identity of its own with a unique logo, a design concept and an overall theme. The objective is to help promote the final and enhance the prestige of one of the world's biggest sporting events. The initial idea that inspired the creation of a new identity for each final was to develop a specific design with a distinctive flavour of the host city. The UEFA Champions League final will take place at Rome's Stadio Olimpico on Wednesday 27 May 2009, the last time the fixture is held in midweek.

Media representatives wishing to attend the event can contact the Italian FA by emailing press@figc.it or telephone +39 06 8491 2119 / 2211 for accreditation.