Media rights for UEFA EURO 2012™ in Spain
Tuesday, May 24, 2011
Article summary
Mediaset España awarded media rights for UEFA EURO 2012
Article body
045 - Mediaset España awarded media rights for UEFA EURO 2012
UEFA announced today that it has reached an exclusive agreement with Mediaset España, owner of leading commercial television channels Telecinco and Cuatro, for the broadcasting rights of all 31 matches of UEFA EURO 2012™ in Spain, home of the current European and world champions.
Mediaset España will broadcast matches live on Telecinco and/or Cuatro and will complement its live broadcast offering with a package of dedicated magazine and highlights programmes, guaranteeing extensive free TV coverage of the tournament. In addition, Mediaset España will deliver comprehensive internet and mobile services. The deal also includes media rights for the 2011 and 2013 UEFA European Under-21 Championships.
Commenting on the agreement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said:
"We are delighted to welcome Mediaset España to the group of exclusive UEFA EURO 2012™ media rights partners. We are convinced that Mediaset España, with its extensive experience, will provide Spanish football fans with a unique viewing experience for all three tournaments."
Note to editors:
UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations. It is, among other things, responsible for generating media rights, sponsorship, licensing and hospitality revenue from all professional national team and club competitions, and for managing relationships with all associated commercial partners.