The UEFA Handbook of Football Association Management

The UEFA Handbook of Football Association Management was published by UEFA as a support to the modules of the UEFA Certificate in Football Management and a useful resource in its own right.

Providing up-to-date information consolidated by subject matter experts, the book is both a good reference work for the participants and a way for UEFA to make the content of the course available to a wider audience without the need to provide access to the modules. The handbook is the first publication entirely devoted to football association management, and whether you work within football or are just have a personal interest, the 220-page volume makes interesting reading.

By putting into print the expertise of internationally renowned academic and professional experts – with numerous case studies and interviews – the book gives a good overview of the unique challenges involved in managing national football associations. Starting with an introduction to football association management, written by the co-editors, Professor Jean-Loup Chappelet and Dr Dawn Aquilina of the Swiss Graduate School of Public Administration (IDHEAP), the book includes the following chapters.

The organisation of world football
(Sean Hamil
Birkbeck, University of London)
Looking at the regulatory and governing bodies of international and European football, and defining their stakeholders, this chapter gives an outline of the organisational structure of world football.

Strategic management of a national football association
(Professor Mikkel Draebye
SDA Bocconi, Milan)
This chapter describes how a national association can successfully design and implement its own strategic management system.

Operational management of a national football association
(Professor Antonio Davila
IESE Business School, Barcelona)
Covering the topics of human resource management, financial management, customer satisfaction and the design of service operations, this chapter touches on all of the main topics of operational management for national associations.

Football event management
(Professor Michel Desbordes
Paris-Sud University and ISC Paris Business School)
This chapter presents an overview of the management tools necessary to plan, organise and evaluate events.

Football marketing and sponsorship
(Professor Simon Chadwick
Coventry University)
This chapter highlights four key domains: sport marketing and the nature of the sport product; brand and marketing communications; licensing, ticketing and hospitality; and media rights. It provides an overview of marketing and sponsorship as an important part of the management of a national football association.

Managing communication in a national football association
(Professor Alain Ferrand, University of Poitiers)
This chapter aims to encourage national associations to look at communication in a proactive way, as well as to use new and different methods to communicate, including events, campaign launches and engaging with non-sports media.

Additionally, the book contains an extensive glossary, explaining the terms and expressions used throughout the chapters.

If you are interested in purchasing the Handbook of Football Association Management, please use the contact details given below. The book is printed in English and the cost of one copy is €40 (plus 8% VAT for purchases in Switzerland).

Thomas Junod
Education and Universities Manager
+41 (0)22 707 29 19
universities@uefa.ch