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Nissan renews UEFA Champions League Partnership


Nissan agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for the 2018-21 cycle.

Nissan renews UEFA Champions League Partnership
Nissan renews UEFA Champions League Partnership ©Getty Images

UEFA today announced the extension of Nissan’s partnership of the UEFA Champions League for the 2018-21 cycle. The agreement also includes the UEFA Super Cup in 2018, 2019 and 2020.
Since becoming an Official Partner of the UEFA Champions League in 2014, Nissan has been extremely active, leveraging their rights across a multitude of markets and a variety of communication platforms. As part of the extended agreement, Nissan will work with UEFA to present the UEFA Champions League Trophy Tour; providing fans across Europe with a unique opportunity to get close to the iconic trophy. In addition, Nissan’s existing ‘Goal of the Week’ digital promotion, which allows fans to vote for their favoured goal each match week, will be further enhanced while continuing to offer a chance to win exclusive UEFA Champions League prizes. Nissan will also continue to provide UEFA with vehicles throughout the season; providing top class transportation as an integral part of the guest experience around matches.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said:
“We are delighted to continue our partnership with Nissan after a very successful first cycle. They have become an integral member of the sponsor family and have been invaluable for the promotion of the competition on a global level. The UEFA Champions League brand appeal is growing from strength to strength every single year and its platform continues to provide top brands, like Nissan, the opportunity to connect and engage with football fans around the globe.”
Roel de Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy, said:

“Innovation that excites is at the core of everything Nissan does, and our partnership with the most exciting sports tournament on the planet over the last three years has been key to that. We’re delighted to be extending this partnership for another three seasons and it will continue to be at the very heart of our global marketing strategy. We’ve seen huge success from the partnership and the additional engagement it has allowed us to have with consumers”.

This is the second partnership extension for the 2018-21 sponsorship sales process for the UEFA Champions League. The worldwide sales of all UEFA club competition sponsorship rights is being carried out by TEAM Marketing AG on UEFA’s behalf.