UEFA signs host country broadcaster Telewizja Polska SA for UEFA EURO 2012™

036 – First media rights deal for UEFA EURO 2012™

UEFA today announced an exclusive agreement with Telewizja Polska SA ("TVP") for the broadcasting rights of UEFA EURO 2012™ in Poland.

This is the first agreement finalized following the tender process in respect of the European media rights to UEFA Euro 2012™ launched on 6th February 2009.

TVP will provide an extensive coverage of the matches during the tournament via live coverage and highlights programmes for all 31 matches, on its free-to-air and pay-TV channels TVP 1, TVP 2, TVP SPORT and TVP HD, as well as on its website www.tvp.pl and on mobile.

In addition, TVP will also offer a wide promotion of the UEFA European Football Championship in the run-up to the Final Tournament via the broadcast of dedicated magazine and other programmes.

Commenting on the agreement, UEFA General Secretary David Taylor, said:

"UEFA is delighted to welcome TVP as the first member of the exclusive group of UEFA EURO 2012™ official broadcasters.

"TVP is a leading broadcaster in Poland and UEFA is looking forward to developing together with TVP a unique viewing experience for the Polish audience.

"To have a broadcast partner in place in one of the host countries at such an early stage will be highly beneficial for the promotion of the tournament. The quality of the offer submitted by TVP allowed a very quick process. In view of the strong interest generated by the UEFA European Football Championship™, we are looking forward to concluding further agreements in the near future."