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UEFA Men’s National Team Football Sponsorship Packages 2022-2028

Marketing

Sales process for sponsorship and licensing rights between 2022 and 2028 continues

The sales process for sponsorship and licensing rights in relation to Men’s UEFA National Team Football (UNTF) between 2022 and 2028 continues, with discussions currently taking place for both the “UNTF” global positions and also UEFA EURO 2024 global positions. Alipay, Gazprom and adidas (all UNTF) and Vivo (UEFA EURO 2024) are already announced as partners, with all other categories already announced as being open and discussions advancing.

As part of the on-going collaboration between CONMEBOL and UEFA, UEFA is pleased to now announce that the “Finalissima” – a premium match pitting the winners of UEFA EURO and CONMEBOL Copa America – will be part of the future UNTF sponsorship programme. The first match featuring the two heavyweights Argentina and Italy, as winners of their respective 2020 Tournaments, is currently planned to take place in London on the 1st June 2022.

Sponsorship plans for other editions of the “Finalissima” match are also under consideration. Parties interested in understanding sponsorship opportunities around the “Finalissima”, either as part of the broader UNTF programme, or on a standalone basis are invited to contact CAA11 via e-mail at sponsorship@caa11.com.

In addition to the introduction of the “Finalissima”, UNTF in the 2022-2028 period encompasses UEFA Nations League Finals in 2023, 2025 and 2027; UEFA Under-21 Championships in 2023, 2025 and 2027; UEFA Futsal EURO 2026; European Qualifiers (taking place in 2023 and 2027) for UEFA EURO 2024 and UEFA EURO 2028 respectively; European Qualifiers (taking place in 2025) for FIFA World Cup 2026; and the flagship events UEFA EURO 2024 and UEFA EURO 2028, building on the phenomenal success of UEFA EURO 2020.

CAA11 is the agency responsible for the worldwide sale of sponsorship and licensing rights for UEFA’s men’s national team competitions on UEFA’s behalf.