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Topps becomes official UEFA EURO 2024 sticker & trading card partner

The Topps Company, who have signed José Mourinho as a brand ambassador, will be the official UEFA EURO 2024 license partner for official stickers, trading cards and collectibles


UEFA is proud to announce its partnership with the Topps Company, who from 2022 onwards, will be UEFA’s new and exclusive partner: providing official stickers, trading cards and collectibles for the UEFA EURO and other UEFA national team competitions.

To coincide with the announcement and activation of the partnership, Topps has signed football legend José Mourinho as its EURO Ambassador to personally select the players that will be included in the Topps collections.

Exclusive products will be released as of this summer as the countdown to UEFA EURO 2024 begins. Mourinho, who has had a glittering career in club football, will help to select the players from various national teams, who will be included in the Topps sticker album.

David Leiner, global general manager, The Topps Company

“This is a milestone moment for Topps in our ongoing global expansion as we celebrate our first partnership with EURO in our 70+ year history. We’re thrilled to be the official partner of one of the most esteemed sporting events in the world and we look forward to continuing our mission of bringing collectors and fans of all ages closer to their favorite athletes by providing official stickers, trading cards, collectibles and more, to football fans across the world.”

As well as being an Official partner of the UEFA Champions League and all other UEFA club competitions, Topps and UEFA have now signed a contract for UEFA EURO 2024, UEFA EURO 2028 and other UEFA national team competitions including the UEFA Nations League finals and UEFA Women’s EURO 2025. The partnership makes Topps the new and official licensed partner from 2022 to 2028, providing exclusive stickers, trading cards and collectibles connected to UEFA EURO 2024 in Germany, as well as upcoming events.