UEFA Champions League 2022-24 and 2024-27 global sponsor partnership

The UEFA Executive Committee met on 10th May 2022 in Vienna to approve the access list, format, and commercial concept for the UEFA men’s club competitions for seasons 2024-27.

The UEFA Executive Committee approval has also effectively launched the sales process for seasons 2024-27, where TEAM Marketing is the agency responsible for the worldwide sale of sponsorship and licensing rights for UEFA men’s club competitions on UEFA’s behalf.

As there is one global sponsorship package for UEFA Champions League open for seasons 2022-24, TEAM Marketing intends to run a process inviting brands to offer against the available sponsorship package, with the process launching in early June 2022.

This process will be open to brands in any product category other than those of the current UEFA Champions League global sponsor partners for seasons 2021-24. Further, these brands will also have the option to submit an offer for a partnership that includes the 2024-27 cycle, effectively providing brands with the opportunity to acquire a two or five season package of rights for seasons 2022-24 or for seasons 2022-27 respectively.

Interested parties are now invited to register their interest to take part in the process for the available UEFA Champions League global sponsorship package(s) with TEAM Marketing (in respect of any open product category) by 12:00 CET on Friday 3rd June 2022, via email, to uccpartners@team.ch.Should any interested party require further information in respect of the available package(s) (including the inventory available), they are requested to contact TEAM Marketing as soon as possible, via the e-mail address referred to above.