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Gibraltar: A new brand and a new identity

The Gibraltar Football Association and the Gibraltar Football League Association have jointly launched a new brand and identity for Gibraltar’s senior men’s domestic league.


The competition, which up to now was called the Gibraltar National League, will now be known as the Gibraltar Football League (GFL). As well as being renamed, the league has a new, modern visual identity.

The new GFL brand, which encapsulates Gibraltar’s famous Barbary macaque, has been designed and created by local marketing agency The Bulb, which has been working with the Gibraltar FA (GFA) and the Gibraltar Football League Association (GFLA) to capture the concepts and ideas and transform their brief into the new Gibraltar Football League logo. In addition to the new logo, name and identity, a new GFL website will be the online home for everything relating to the league. The site is already up and running.

Joint intiatives

The new-look GFL, which has been fully backed by the Gibraltar FA, is the first in a series of new joint initiatives to be rolled out ahead of the new season, aimed at driving and boosting fan engagement and experiences around the GFL.

The Gibraltar FA general secretary, Ivan Robba, said at the GFL launch: “Today is an exciting day for domestic football in Gibraltar, as together with the GFLA we have launched a new brand and identity for the Gibraltar Football League. The launch is testament to a lot of hard work that has been put in by the Gibraltar FA and the GFLA in conjunction with our excellent marketing agency, The Bulb.

Fundamental pillars

“The new identity and logo are and will become fundamental pillars in launching Gibraltarian club football onto a whole new level of modern and professional league football.”

The Gibraltar Football League Association said: “The GFLA would like to thank the hard-working design team at The Bulb for developing such an engaging logo and website for the Gibraltar Football League.

“We would also like to thank the GFA for providing financial assistance and support, in making this new league launch a reality.

“We hope that by enhancing our league’s brand, we will be able to take the next step towards establishing further recognition for Gibraltar in the global football market.”

Fresh, dynamic and modern look

Dylan Trenado, CEO of The Bulb, is immensely proud of the work done by his team in creating the new identity and image for the GFL: “The first thing we thought about when tackling the rebranding of the Gibraltar Football League was to make it local. We wanted something that would be immediately recognisable, and as you can see, after consultation with the Gibraltar FA and the GFLA, we all settled on our Barbary macaques. We instantly got to work on how we could transform the Barbary macaque into a new, fresh, dynamic and modern look for the league, something which we feel we’ve been able to accomplish.

“Nowadays, looking outdated can set you back, so we felt that this new, modern approach would help propel the league forward both at a local level as well as on a wider international stage. We’ve created an engaging logo, which by simply looking at it draws the viewer in, and that is exactly what we were hoping to achieve. Our hope is that this rebrand is the first step to generating increased engagement and excitement about the Gibraltar Football League. There truly are exciting times ahead for football in Gibraltar and we are extremely proud to be playing a part in them.”

This article originally appeared in UEFA Direct 199