2024-27 UEFA Men’s Club Competitions Licensing Rights Sales

UEFA has the pleasure to announce that it is inviting proposals for the 2024-27 cycle from suitably qualified companies, ideally with experience working with sports properties, in relation to the creation of UEFA club competition branded licensed products. The categories are:

• Onsite Finals Retail (merchandise sales points at competition finals)

• Online Retail (Official UEFA online store)

• Physical Retail

• Official Local Retailers (retailers with territorial expertise)

• Unbranded Apparel & Novelty (no manufacturer branding on products)

• Club Servicing (design and supply of white label club products range offered to clubs participating in the UCL, UEL and UECL Competitions)

• Toys and Board Games

• Back to School

Please note that club and player rights cannot be granted by UEFA and are to be arranged directly with the IP owners if of interest.

UEFA has appointed TEAM Marketing as its exclusive marketing agency for the worldwide sale of sponsorship and licensing rights for UEFA men’s club competitions. TEAM Marketing is responsible, on behalf of UEFA, for overseeing the bidding process and will be the point of contact for all bidders in relation to all requests for further information, comments, questions and submissions as well as in relation to any subsequent contractual negotiations.

The UEFA Men’s Club Competitions are:

• UEFA Champions League

• UEFA Europa League

• UEFA Europa Conference League

• UEFA Super Cup

• UEFA Youth League Finals

• UEFA Futsal Champions League Finals

Separate sales processes for the above categories will open in Q1 and Q2 2023. In order to receive further information about the available rights, interested parties must either send an email to uccpartners@team.ch or contact TEAM Marketing at +41 (0) 41 368 18 18.

Prospective bidders are requested to include the following initial information in their e-mail:

• Company profile

• Details of any similar licences held

• Examples of other licensed products currently developed