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Amazon becomes UEFA Women’s Football partner

UEFA Women’s EURO 2025 will mark the first time Amazon sponsors a major international sports tournament.

Amazon x UEFA Women's Football

UEFA is proud to announce that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The deal will see the company sponsor various competitions including UEFA Women’s EURO 2025, the UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal EURO 2023, UEFA Women’s Under-19 Championships and more.

In addition, Amazon will support fans by collaborating with UEFA on an Amazon Web Services (AWS) solution to support the growth of the sport and by developing the first-ever official UEFA Women’s Champions League online store.

Guy-Laurent Epstein, UEFA marketing director said: “UEFA is very happy to further extend its collaboration with the Amazon Group through this sponsorship agreement. Through the partnership we are looking forward to working together to enhance the online fan retail experience, as well as bringing further innovations to football fans all around the world. Amazon with its global footprint is an ideal platform to support the continuous growth of the women’s game worldwide.”

Sanjay Balakrishnan, VP of EU Prime & Marketing, said: “We at Amazon are excited to partner with UEFA Women’s Football. UEFA Women’s EURO 2025 will be our first major international sports tournament sponsorship and comes with a commitment to create a meaningful impact on the women’s game. We are committed to using our scale as a force to drive even more momentum for the women’s game, and plan to support the associated communities, improve fan experiences and work with UEFA to continue the incredible growth achieved in the women’s game, so far.”

Amazon becomes the latest UEFA Women’s Football’s partner joining adidas, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway, PepsiCo, PlayStation and Visa.