UEFA Men’s National Team Football Sponsorship Packages 2023-2028

The sales process for sponsorship and licensing rights in relation to Men’s UEFA National Team Football (UNTF) between 2023 and 2028 is well advanced with 19 deals now in place:

• 5 Sponsorship agreements confirmed for UNTF – Alipay, adidas, Atos and 2 further agreements to be announced

• 4 Licensing agreements confirmed for UNTF – Topps, Fanatics and 2 further licensing based agreements to be announced

• 5 Sponsorship agreements confirmed for UEFA EURO 2024 – vivo, Strauss, Lidl and 2 further agreements to be announced

• 5 National Sponsor agreements confirmed (and the National Sponsor programme now considered sold out) – Deutsche Bahn, Ergo and the 3 further agreements to be announced

Limited sponsorship opportunities for other brands still exist for UEFA EURO 2024™ and UNTF. UEFA would therefore like to invite interested parties particularly from the sports betting, ecommerce, food/snacks, logistics and auto/mobility sectors to express interest by 12:00 CET on 28th July 2023 by contacting CAA11 via e-mail at sponsorship@caa11.com. Any requests for information for other categories can also be requested via the same email address.

UNTF in the 2023-2028 period encompasses the UEFA Nations League finals in 2025 and 2027; UEFA Under-21 Championships in 2025 and 2027; UEFA Futsal EURO 2026; European Qualifiers (taking place in 2023 and 2027) for UEFA EURO 2024 and UEFA EURO 2028 respectively; European Qualifiers (taking place in 2025) for the FIFA World Cup 2026; and the flagship events UEFA EURO 2024 (in Germany) and UEFA EURO 2028.

CAA11 is the agency responsible for the worldwide sale of media, sponsorship and licensing rights for UEFA’s men’s national team competitions on UEFA’s behalf.