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WIESENHOF partners with UEFA EURO 2024

New national partner will give daily opportunities to fans to win VIP tickets for matches at final tournament in Germany.

UEFA has announced today that WIESENHOF, a leading Germany-based poultry producer, has become an official national partner of UEFA EURO 2024, taking place in Germany from 14 June to 14 July.

A long-time supporter of football in the host country, the partnership will give fans daily opportunities to win VIP tickets to this summer’s tournament taking place in 10 cities throughout Germany. More than 1,000 tickets will be awarded to fans through various promotions.

Guy-Laurent Epstein, UEFA marketing director, said: "We are pleased to announce our partnership with WIESENHOF for UEFA EURO 2024. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer. These events, kicking off in early 2024, will celebrate the game of football and serve as an excellent prelude to what is poised to be another captivating European championship."

Dr Ingo Stryck, Head of Marketing at the PHW Group, said: "UEFA EURO 2024 will not only thrill passionate football fans from Germany and all over Europe, but will enthral everyone, and so we are proud to become an official national partner of this great competition. We are especially pleased that we can share this enthusiasm by providing unforgettable live experiences to customers and fans through various raffles and competitions."

From 1 January 2024, all fresh poultry, poultry cold cuts and poultry wiener sausage packages, as well as all packaging of GREEN LEGEND, the company's vegan brand, will include participation codes which fans will be able to redeem online for the chance to win VIP tickets. Participants will be immediately notified after registering whether they have won the VIP tickets of the day.

There will be additional ticket raffles on the WIESENHOF and GREEN LEGEND social media channels, as well as through third-party promotions with retailers.

WIESENHOF joins the brewing company Bitburger, telecommunications company Deutsche Telekom, railway transportation provider Deutsche Bahn and insurance company Ergo as UEFA EURO 2024 national sponsors.