2024-27 UEFA Men’s Club Competitions Licensing Rights Sales

UEFA has the pleasure to announce that it is inviting proposals for the 2024-27 cycle from suitably qualified companies, ideally with experience working with sports properties, in relation to the creation of UEFA club competition branded licensed products. The categories are:

• Anti-Counterfeiting authenticity identifiers (e.g. holographic sticker label, swing-tag with holographic label)

• Business accessories (for example leather luggage, leather travel accessories, writing instruments, cuff links)

• Manufacturer-unbranded wrist watches

• Replica trophy products (e.g. 3D miniature trophy replicas, 3D trophy key rings, trophy pin badges)

Please note that club and player rights cannot be granted by UEFA and are to be arranged directly with the IP owners if of interest.

UEFA has appointed TEAM Marketing as its exclusive marketing agency for the worldwide sale of sponsorship and licensing rights for UEFA men’s club competitions. TEAM Marketing is responsible, on behalf of UEFA, for overseeing the bidding process and will be the point of contact for all bidders in relation to all requests for further information, comments, questions and submissions as well as in relation to any subsequent contractual negotiations.

The UEFA Club Competitions are:

• UEFA Champions League

• UEFA Europa League

• UEFA Europa Conference League

• UEFA Super Cup

• UEFA Youth League

• UEFA Futsal Cup Finals

Separate sales processes for the above categories will open in Q4 2023. In order to receive further information about the available rights, interested parties must send an email to uccpartners@team.ch.

Prospective bidders are requested to include the following initial information in their e-mail:

• Company profile

• Details of any similar licences held

• Examples of other licensed products currently developed