UEFA Request for Information for hospitality sales and production rights for UEFA EURO 2028™

UEFA has published a Request for Information (RFI) to hospitality companies worldwide wishing to participate in a tender for exclusive hospitality sales, marketing and production rights for UEFA EURO 2028™.

UEFA EURO 2028™ will take place in the summer of 2028 and will be hosted in 8 cities across the United Kingdom and Republic of Ireland. Building on the success of previous tournaments, UEFA is looking to provide companies and individuals with an attractive hospitality offering for UEFA EURO 2028™.

The RFI invites companies to express interest in assisting UEFA in its Hospitality Programme for UEFA EURO 2028™. UEFA wishes to appoint one company for the Global Exclusive Sales, Marketing and Production Rights (including Catering). Optionally, in addition to the Sales, Marketing and Production of the Official Hospitality programme, candidates will also be able to submit a proposal to deliver production services (including catering) for the Sponsor and VIP Hospitality programmes.

Interested companies must submit their information and express their interest in the tender to UEFA by 10 January 2025 and, if selected to participate in the tender process, to submit their proposal by 6 March 2025.

The Request for Information can be downloaded here.

For questions, please contact UEFA Hospitality at hospitality@uefa.ch.