UEFA-EFC partnership: the impact so far
Wednesday, March 5, 2025
Article summary
Our combined management of UCC media and commercial rights generated record revenues from the 2024-27 UEFA men's club competitions cycle
The UEFA/EFC collaboration delivered a new value-enhancing commercial strategy for UEFA women's football including for the 2025-30 UEFA Women's Champions League
Having the main actors in the same room was a major reason why American television and radio network CBS signed an unprecedented six-year deal securing US English language media rights for the 2024-27 and 2027-30 UEFA men's club competition cycles. The deal demonstrated the trust that partners have in our united vision for football.