Vodafone becomes UEFA Women’s Football partner and an official licensing partner of the UEFA Champions League

UEFA has today announced a multi-year sponsorship agreement with Vodafone, which has become the official telecommunications partner of UEFA Women’s Football. As part of the five-year agreement, the telecommunications company will sponsor the UEFA Women’s Champions League, UEFA Women’s EURO 2029, UEFA Women’s Futsal EURO 2027, UEFA Women’s Nations League, Women’s European Qualifiers as well as the UEFA Women’s Under-17 and Under-19 Championships.

At the same time, Vodafone, a leading telecommunications provider, has also become an official licensed partner of the UEFA Champions League for the 2025/2026 and 2026/2027 seasons. Coinciding with the start of the league phase, Vodafone will launch the Champions Travel eSIM, offering customers seamless connectivity in 206 countries, including in UEFA’s 55 member associations, and the opportunity to win free match tickets via periodic draws.

Guy-Laurent Epstein, UEFA executive director of marketing, said: "We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League licensee. Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love."

Nadine Kessler, UEFA women’s football director, said: “The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s EURO, is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment. We are delighted to welcome Vodafone to the UEFA Women’s Football partner family. Their commitment and global reach make them an ideal ally as we work together to keep pushing the game forward, creating more opportunities for women and girls, and inspiring the next generation of fans and players around the world.”

Ahmed Essam, CEO of European markets at Vodafone, said: “It is great to once again be associated with European football. We are excited to sponsor women’s football, which is one of the fastest growing sports globally. As an official licensee of the men’s flagship club competition, Vodafone will help to further enhance the experience for fans, and we will launch the Champions Travel eSIM, with a range of benefits for football fans around the world.”

Vodafone joins Amazon and PepsiCo as a UEFA Women’s Football Partner for the 2025-2030 commercial cycle, and reestablishes its connection with the world’s flagship men’s club competition, which it sponsored from 2006 to 2009.