UEFA and Euronics Group sign UEFA Women’s Champions League and UEFA Women’s EURO 2029 sponsorship agreements
Wednesday, December 17, 2025
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The leading electronics and home appliance retailer continues its support as part of its long-term commitment to women’s football.
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UEFA has today announced a multi-year sponsorship deal with Euronics Group, Europe’s leading electronics and home appliance retailer, which will see the group serve as an official partner of the UEFA Women’s Champions League for three seasons and UEFA Women’s EURO 2029 taking place in Germany.
The Amsterdam-based company will continue its support of the UEFA Women’s Champions League as part of its long-term commitment to women’s football, with the aim of further inspiring women and girls to participate in sport while reinforcing its commitment to diversity, inclusion and community engagement across Europe and beyond.
Guy-Laurent Epstein, UEFA executive director of marketing, said: “This new four-year agreement strengthens our collaboration and reaffirms a shared commitment to the continued growth of women’s football. Working with Euronics Group has already delivered tangible results, and we look forward to building on this strong foundation to further develop and elevate our two women’s flagship competitions across Europe and beyond.”
John Olsen, CEO of Euronics International, said: “We’re excited to renew our partnership with UEFA and continue supporting the UEFA Women’s Champions League and UEFA Women’s EURO 2029. The new league format of the Women’s Champions League and greater broadcast exposure give us an amazing opportunity to reach more fans and communities. We are proud to have been part of the immense growth of women’s football, and our members across all our markets are looking forward to bringing this partnership to life locally for the next years to come.”
Euronics Group joins adidas, Amazon, Heineken, PepsiCo and Vodafone as a UEFA Women’s Champions League partner.
Euronics Group joins adidas, Amazon, Carlsberg, Lidl, PepsiCo and Vodafone as a UEFA Women’s EURO 2029 partner.