Women's EURO 2025 set to be most impactful edition yet
Monday, May 12, 2025
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Pre-impact report shows that UEFA Women's EURO 2025 will offer a unique opportunity to advance the game at all levels across Switzerland and Europe.
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With increased investment, expanded fan engagement and a strong commitment to building a sustainable legacy, UEFA Women’s EURO 2025 is set to build on the rapid growth of the women's game in recent years.
The expected social and economic impact has been outlined in the pre-tournament impact report, commissioned by UEFA and delivered by EY.
The findings are based on a review of existing plans and budgets provided by UEFA, the Swiss Football Association (SFA), host city authorities and the Swiss federal government, alongside insights from comparable events and discussions with tournament stakeholders.
"The impact of WEURO 2025 extends far beyond the competition itself. With record prize money and unprecedented interest from sponsors, the tournament will bring more investment into the women's game than ever before.
"Additionally, significant funding has been dedicated to legacy projects in Switzerland, ensuring that the benefits of hosting extend well beyond the final whistle."
Fan reach and economic impact
UEFA Women's EURO 2022 achieved a record attendance of nearly 575,000, more than doubling the attendance in the Netherlands in 2017.
The aim is for the record to be broken yet again at Women's EURO 2025 by selling all 677,000 available tickets. There has been strong interest in the tournament so far – and as of May 2025, more than 550,000 tickets had been sold.
High attendance levels will offer significant economic benefits to Switzerland and the eight host cities.
An overall attendance of 550,000, with roughly 137,000 international fans, is expected to deliver CHF 180m (€192m) of economic activity to the Swiss economy, while an attendance of 600,000, with 180,000 international fans, is expected to deliver CHF 193m (€206m).
The professional game and grassroots development
With a record €41m in prize money and players receiving a guaranteed share from their national associations for the first time, Women's EURO 2025 will also be a catalyst for progress in the professional game across Europe.
The tournament's legacy plan will also accelerate the growth of elite women's football in Switzerland. By strengthening the standards and visibility of the Swiss national women's league, the ambition is to double the number of spectators attending matches at stadiums each year from 75,000 to 150,000 by 2027.
Grassroots football is also expected to receive a major boost. The ambition is to increase the number of women and girls playing in Switzerland from 40,000 to 80,000, as well as establish new pathways for coaches and referees.
Beyond the pitch, the tournament is offering 2,500 volunteer opportunities, allowing participants to gain valuable skills in leadership, teamwork, and communication.
"The country will quickly take another big step forward thanks to the joy and excitement for this tournament. We have developed a sustainability plan in collaboration with the government and regional associations, which will secure the event’s legacy.
"We want to double the number of female players, to 80,000, as well as the number of female coaches and referees. In addition, we also want to significantly increase the number of women represented across all levels of football’s governmental bodies."
Sustainability and social impact
Sustainability will be a core pillar of Women's EURO 2025. The tournament's ESG Strategy aims to reduce the event’s environmental impact, promote inclusivity and ensure transparency and accountability.
For example, the Swiss government, host city authorities, the SFA and UEFA have signed a joint declaration to respect, protect and promote human rights.
The declaration outlines the responsibilities of all involved, from players to volunteers, to foster inclusivity at the tournament.
Unstoppable: UEFA's strategy focused on the future of the women's game
Women's EURO 2025 and its impact is a key part of UEFA's women's football strategy, Unstoppable, which aims to take the game to even greater heights.
Over the next six years, Unstoppable will help us make women's football:
- The most-played team sport for women and girls in every European country, through developing football pathways for players, coaches and referees alongside grassroots opportunities
- The home of the world’s top players, with six fully professional leagues and 5,000 fully professional players across the continent
- The most sustainable and investable women’s sport, with record-breaking UEFA competitions
- Celebrated for its unique values and community, where everyone believes that they can have a place in women’s football