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What we do

Our values

Seven fundamental values drive what we do and how we do it.

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Our values set the principles which guide UEFA's mission. They lie at the centre of all our goals, decisions and actions, providing inspiration not only to our 55 member associations but to the entire European football community.


Acknowledge and celebrate diversity in culture and traditions, treating everyone with dignity and respect and putting people first at all times.


Recognise football’s responsibility for promoting equal rights for everyone, regardless of age, ability, background, gender or religion.

"To lead a thriving game across Europe, inspiring all generations and strengthening society."

UEFA's strategic vision for 2024–30


Create an inclusive, transparent culture, empowering people to speak up and recognising everyone’s role as guardians of the game.


Capitalise on the sum of the football community’s collective strength, pooling resources, expertise and know-how for the benefit of all.


Set the highest possible standards, ensuring we lead the way in all areas of the game.


Uphold UEFA’s founding principle that trust and impartiality lie at the heart of everything we do.


Serve as European football’s standard-bearer for the spirit of fair play.

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