Contests and Promotion rules
Article body
UEFA Champions League (“UCL”) PepsiCo – The Perfect Match 2026/27 – League Phase (the “Giveaway”)
Giveaway Rules
Key Terms
UEFA Union des Associations Européennes de Football, a Swiss association that is located at 46 route de Genève, 1260 Nyon 2, Switzerland.
UEFA Platforms
https://www.uefa.com/uefachampionsleague/campaign/pepsilays-theperfectmatch/
Start date
10:00 on 14 October 2026 (CET)
Closing Date
23:59 on 31 January 2027 (CET)
Territory
Anywhere in the world, except Russia
Age requirements
18 or over
Entry requirements
To enter the Giveaway to win the Prizes, You must:
1) Visit the Giveaway Platform;
2) Complete the game on the landing page by correctly matching the pairs of images; and
3) Register or log in to Your MyUEFA account.
Prize
The Prizes shall consist of the following:
• Two (2) tickets for a 2026/27 UEFA Champions League match during the League Phase or Knockout Phase Play-Offs (for the Winner and guest), the selected match to be determined by PepsiCo;
• One (1) return flight* in economy class for each of the Winner and one (1) guest from the Winner’s home destination (with such guest also flying from the same airport as the Winner) to the host city of the relevant UEFA Champions League match, flying to the host city on the day of the match and returning the day following the match; and
• Accommodation for two (2) people (the Winner and guest) for one (1) night in a hotel chosen by PepsiCo in the host city of the relevant UEFA Champions League match on the night of the match.
To be eligible to be selected for the Prizes, participants must meet the following criteria:
(a) be eligible to travel and meet any travel and local entry and other legal requirements (including being permitted to attend UEFA competition matches), and provide proof of such eligibility, e.g. valid passport and/or travel visa, to UEFA within forty-eight (48) hours upon request by UEFA;
(b) be available to travel to and from the host city of the relevant UEFA Champions League match on the day of and the day following the match.
* Depending on where the Winner is located, UEFA may, in its sole discretion, substitute a return flight for a return train journey from a station in a reasonable proximity to the Winner’s home destination, to be determined by UEFA.
** Depending on transport availability, the Winner and guest may be required to travel on alternative dates, in which case additional nights’ accommodation may be provided by UEFA, to be determined at UEFA’s sole discretion.
Number of Winners Total of four (4) Winners, of which there shall be:
• One (1) Winner on Matchday 6; and
• One (1) Winner on Matchday 7; and
• One (1) Winner on Matchday 8; and
• One (1) Winner on Matchday 10.
Website Terms and Conditions
1 Organisation of the Giveaway
1.1 These rules (the “Rules") apply to the Giveaway of the Prize to be undertaken on the UEFA Platforms. The Giveaway is run by UEFA.
1.2 The Giveaway is open from the Start Date to the Closing Date (inclusive) on the UEFA Platforms. UEFA reserves the right to alter or remove the Giveaway at its sole discretion. All competition entries must be received by UEFA by the Closing Date and any entries received after the Closing Date are automatically disqualified.
2 Conditions of participation
2.1 Entry to and participation in the Giveaway is free and without obligation of purchase.
2.2 The Giveaway is open to residents in the Territory with the exception of UEFA members of staff and members of staff of companies involved in making available the Giveaway.
2.3 Every application to participate in the Giveaway must be made by a natural person (“Participant”, “You”, “Your”).
2.4 Participants must meet the Age Requirements to enter the Giveaway. UEFA may require you to provide proof that you meet the Age Requirements to enter the Giveaway. Access may be obtained and used only by individual, independent persons who meet the Age Requirements (or at least of legal age in their country of residence if such age exceeds eighteen (18)).
2.5 By entering and participating in the Giveaway, You are bound by the Rules and the Website Terms and Conditions and You confirm that You have read and expressly accepted the Rules and the Website Terms and Conditions.
2.6 You are responsible for ensuring that Your participation is made in compliance with all applicable laws of Your country of residence, including with respect to the acceptance of the Prizes. UEFA shall bear no responsibility for entries which are not compliant (for any reason whatsoever) with the relevant applicable laws.
2.7 In respect of Your participation in the Giveaway and Your access to and use of the UEFA Platforms, You are required to fill in personal details. You agree to (i) provide true, accurate, current and complete information about Yourself (including as part of the access process); and (ii) maintain and promptly update Your personal data to keep it true, accurate, current and complete.
2.8 If You provide, or UEFA has reasonable grounds to suspect that You have provided, any information that is untrue, inaccurate, not current or incomplete, or UEFA otherwise reasonably considers that You have failed to comply with any provisions of these rules, UEFA has the right to immediately suspend or terminate Your access and refuse You access to any and all current or future use of the UEFA Platforms (or any portion thereof).
3 Mechanics of the Giveaway, Prize and selection of the Winner
Mechanics
3.1 To enter the Giveaway to win the Prize, You must fulfil the Entry Requirements.
3.2 You may only enter the Giveaway once.
3.3 The number of winning entries of the Prize will be the Number of Winners, who will be selected by UEFA at random from the valid entries (the “Prize Winners” or “Winners”) according to the following schedule:
a) Matchday 6 Prize Winner selected among valid entries between Start Date and 10 November 2026 at 23:59 CET;
b) Matchday 7 Prize Winner selected among valid entries between 11 November 2026 and 9 December 2026 at 23:59 CET;
c) Matchday 8 Prize Winner selected among valid entries between 10 December 2026 and 4 January 2027 at 23:59 CET;
d) Matchday 10 Prize Winner selected among valid entries between 5 January 2027 and the Closing Date.
3.4 The Winners will be contacted after the draw has been conducted for each Prize.
Prize
3.5 Participants shall have the chance to win one (1) Prize.
3.6 The Winners will be contacted by UEFA via email through campaigns@uefa.ch at the email address associated with their MyUEFA account. The Winners will be asked to provide evidence of eligibility to travel (e.g. valid passport, travel visa or other travel documentation).
3.7 UEFA will notify the Winner within seventy-two (72) hours from the date of the Winner’s selection. UEFA shall have no liability for a Winner's failure to receive notices due to any reason whatsoever, including but not limited to Winner’s spam, junk e-mail, or other security settings or for the Winner’s provision of incorrect or otherwise non-functioning contact information. If the selected Winner fails to respond, cannot be contacted, is ineligible and/or fails to claim the Prize within forty-eight (48) hours from the time award notification was sent, the Prize may be forfeited and an alternative Winner selected.
3.8 The designation of the Winner will happen once their eligibility for the relevant Prize has been verified.
3.9 UEFA reserves the right in its absolute discretion to exclude the Winner from participation in the Giveaway and receipt of any of the Prizes if such Winner and/or guest
a) fails to comply with the directions of UEFA or any other companies associated with the Prize;
b) fails to comply with any applicable third party terms and conditions;
c) act in a manner that is dangerous to themselves or to the public;
d) is anti-social in any manner or which causes a disturbance or nuisance to others, or act in a way that is contrary to the spirit or intention of the Giveaway; or
e) uses, or if UEFA reasonably suspects the Winner may use, the Prizes for any commercial purpose.
3.10 The decision is final, and no correspondence will be entered into.
4 General
4.1 The Prize is as stated in any messaging or promotions advertising the Giveaway. No cash or other alternative will be offered by UEFA or PepsiCo. The Prize is non-transferable.
4.2 Any and all other costs and expenses involved in claiming a Prize are the responsibility of the Winner. Any and all applicable taxes or duties in relation to the Prize are the responsibility of the Winner.
4.3 UEFA will not accept responsibility for Giveaway entries that are lost, mislaid, damaged, delayed in transit or otherwise not received by UEFA, regardless of cause (including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind.
4.4 Insofar as is permitted by law, UEFA and its agents and/or distributors will not in any circumstances be responsible or liable to compensate the Winner or any participants or accept any liability for any loss, damage, personal injury or death occurring as a result of entering the Giveaway or accepting the Prize except where it is caused by the negligence of UEFA and its agents and/or distributors or their employees. Your statutory rights are not affected.
For the avoidance of doubt, PepsiCo and each of its respective subsidiaries, affiliates, owners, shareholders, officers, directors, agents, members, representatives and employees will have no liability or responsibility for any claim arising out of or in connection with participation in this Giveaway except for any liability that (i) cannot be excluded by law; (ii) arises in relation to paragraph 5 below.
4.5 UEFA shall be entitled to change or withdraw any of the Prizes at its absolute discretion and for any reason whatsoever (including, but not limited to, any attempt to sell, transfer or exchange any Prize and/or restriction due to a pandemic or other force majeure events).
4.6 UEFA shall not be liable to any Winner if the Prize cannot be delivered and/or supplied (including due to any force majeure event which may include but is not limited to natural disaster, conflict or war, epidemic or pandemic, terrorist attacks, fires, labour strikes, industrial action, or any other event that is beyond UEFA’s control). Further, UEFA will not be responsible for the Winner(s) not taking advantage of the Prize due to ill health or for any other reason.
4.7 For the avoidance of doubt, the use of any Prize shall be subject to any relevant third-party service providers’ terms and conditions.
5 Privacy
5.1 By entering the Giveaway, UEFA will use the personal data provided on the Giveaway Platform at the time of entry or at the time of the creation of your personal MyUEFA account.
5.2 The personal data requested to enter the Giveaway is necessary to make and handle Your participation and/or to be able to award the Prize. act.3 GmbH (Käthe-Dassler-Strasse 2, 91074 Herzogenaurach, Germany), appointed by UEFA and acting as processor in this context, will be the recipient of the personal data for the purpose of organising the Giveaway and the Prize.
5.3 If You have provided consent at the time of entry of the Giveaway, certain of Your personal data (first name, last name, email address, country of residence, date of birth) will be transferred to and processed by UEFA and/or PepsiCo (namely, FRITO-LAY TRADING COMPANY (EUROPE) GMBH, SPITALGASSE 2, CH-3011, BERN, SWITZERLAND and PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY, 70 SIR JOHN ROGERSON’S QUAY, DUBLIN 2 D02R296, CO. DUBLIN, IRELAND), Inc. for marketing purposes.
5.4 UEFA and/or PepsiCo may also need to transfer certain personal data of the Prize Winner to the agency (Fuse International Limited) and the service providers (e.g. airline and hotel) engaged by or on behalf of UEFA or PepsiCo, Inc. for the purpose of delivering the Prize. The Prize Winner must provide UEFA with verification of their identity (e.g. passport or official ID card) as well as all other information and documentation necessary to enable UEFA to make the relevant arrangements and to deliver the Prize (e.g. name, surname, date of birth for the Winner and their guest as well as the name of their departure airport).
5.5 The personal data gathered is only collected and processed by UEFA for no longer than is necessary for handling Your request/the above requirements, unless otherwise provided by law.
5.6 You understand and acknowledge that Your personal data is being collected, processed and supplied during the course of this Giveaway in accordance with UEFA’s Privacy Notice set out at: https://www.uefa.com/privacypolicy/index.html.
5.7 Without limiting the above, if You win the Giveaway accept the Prize, You and Your guest (if applicable) agree that You may be filmed or photographed and that images and audio-visual footage of You and Your guest may be used by UEFA and their commercial partners for promotional and commercial purposes.
6 Applicable Law and Jurisdiction
These Rules and the relationship between You and UEFA shall be governed by the substantive laws of Switzerland. All disputes in connection with these Rules shall be submitted to the exclusive jurisdiction of the courts of Nyon, Switzerland.
Hospitality Predictor – Rules of the competition
ORGANISATION OF THE COMPETITION
1. These Rules apply to the free competition without obligation of purchase named “UEFA Champions League match night competition” (hereinafter “the Competition”), which is run by the Union des Associations Européennes de Football (“UEFA”, “We”, “Our”), a Swiss association that is located at 46 route de Genève, 1260 Nyon 2, Switzerland.
2. The Competition will take place every UEFA Champions League™ match night, from two (2) hours before kick off of the relevant match until kick-off of the relevant match (the “Competition Period”).
CONDITIONS OF PARTICIPATION
3. Entry and participation are free.
4. The Competition is open to all guests who are invited to the Champions Club on the relevant match night with a valid ticket and a valid hospitality pass, with the exception of UEFA members of staff and members of staff of any companies involved in developing the Competition. UEFA reserves the right to alter or cancel the Competition at its sole discretion.
5. Children under the age of eighteen (18) (or who are not legal age in their country of residence where such legal age exceeds eighteen (18)) are not permitted to participate in the Competition.
6. Every application to participate in the Competition must be made by a natural person permitted to enter the Competition pursuant to paragraphs 4 and 5 above (“Participant”, “You”, “Your”) by registering on the UCL mobile app (the “Mobile App”).
7. Access and registration to the Competition requires You to fill in personal details and enter the relevant match code on the Mobile App. By registering, You represent and warrant that the information You include as part of the access process is accurate and not misleading.
8. In respect of Your access to and use of the Mobile App, You agree to: (i) provide true, accurate, current and complete information about Yourself. If You provide, or UEFA has reasonable grounds to suspect that You have provided, any information that is untrue, inaccurate, not current or incomplete, or UEFA otherwise reasonably considers that You have failed to comply with any provisions of these Rules, UEFA has the right to immediately suspend or terminate Your participation in the Competition and/or Your access and use of UEFA’s platforms. In addition, You must not use any artificial intelligence (AI) tool when participating in the Competition and if UEFA otherwise reasonably considers that You have used any such AI tool then UEFA has the right to immediately suspend or terminate Your participation in the Competition.
9. When You enter and participate in the Competition, You are bound to accept that You must participate in the Competition in accordance with these Rules and the Terms and Conditions of uefa.com, available on https://www.uefa.com/termsconditions/index.html).
MECHANICS OF THE COMPETITION
10. The Competition comprises two separate games – one in the form of a ‘predictor’ game and the other in the form of a ‘more/less’ game, both of which are available via the Mobile App (Participants may play either or both games). In order to enter the Competition and play the relevant game(s), each Participant must:
• Open the Mobile App;
• Register with the relevant match code and fill in the compulsory fields of the entry form (e.g. surname, first name, valid email and address, score prediction, more/less responses and provide confirmation that they are permitted to enter into the Competition);
• Submit their application to the Competition during the Competition Period.
11. By clicking on the “Submit” button within the Mobile App, the Participant confirms their registration and becomes eligible to enter the Competition subject to these Rules.
PRIZE
12. The Competition is made up of the following prizes:
• in relation to the ‘predictor’ game, a Home Club Official Jersey; and
• in relation to the ‘more/less’ game, an official UCL match ball.
SELECTION OF THE WINNER
13. The winner of the Competition will be selected:
(i) in the case of the ‘predictor’ game, by draw via a random selection algorithm following the final whistle of the relevant match; and
(ii) in the case of the ‘more/less’ game, by selecting the highest scoring player (in the event of a tie, a random selection algorithm will be used). As the results are announced when guests have returned to the Champions Club following the final whistle of the relevant match, Participants must be present in the Champions Club at such time in order to be able to claim the relevant prize.
14. The designation of the winners will happen once their eligibility for the relevant prize has been verified and each winner will be required to show:
• a copy of their identification document;
• their valid Champions Club hospitality pass for the relevant match night; and
• their phone showing the correctly predicted score / answers in the Mobile App.
15. If the relevant winning guest is no longer present at the Champions Club at the time the announcement is made, is ineligible and/or otherwise fails to claim the relevant prize, the relevant guest waives their right to claim such prize. In such circumstances, UEFA shall have no liability and the prize may be forfeited and UEFA may conduct a further draw to select an alternative winner.
16. Participants may only win one prize per season. If the relevant winning guest has already won a prize in that season then the prize shall be forfeited and UEFA may conduct a further draw to select an alternative winner.
17. The decision of UEFA is final and no correspondence will be entered into.
18. Any prize is as stated in any messaging or promotions advertising the Competition. No cash or other alternative will be offered and prizes are non-transferable.
19. Any and all other costs and expenses involved in claiming a prize are the responsibility of the winner (other than the costs referred to in Paragraph 27). Any and all applicable taxes or duties in relation to the prizes are the responsibility of the winner.
20. Insofar as is permitted by law, UEFA and its agents and/or distributors will not in any circumstances be responsible or liable to compensate the winner or any participants or accept any liability for any loss, damage, personal injury or death occurring as a result of entering the Competition or accepting any prize except to the extent it is caused by the negligence of UEFA and its agents and/or distributors or their employees. Your statutory rights are not affected. In addition, UEFA shall not be liable to any winner if the relevant prize cannot be delivered and/or supplied (including due to a force majeure event such as the Covid-19 pandemic).
21. UEFA will not accept responsibility for Competition entries that are not received by UEFA (including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind).
PERSONAL DATA
22. By entering the Competition, UEFA will use the personal data as mentioned in paragraph 10 above.
23. The personal data requested to enter the Competition is necessary to make and handle Your participation and/or to be able to award the prize.
24. UEFA may need to transfer certain personal data of the winner to any third party appointed by UEFA for the purpose of delivering the relevant prize.
25. The personal data gathered is only collected and processed by UEFA and/or the third parties referred to in paragraphs 24 and 30 for no longer than is necessary for handling of Your participation in the Competition/the above requirements, unless otherwise provided by law.
26. You understand and acknowledge that Your personal data supplied during the course of the Competition will be collected and processed in accordance with UEFA’s Privacy Policy set out at http://www.uefa.com/privacypolicy/.
ADDITIONAL PRIZE DRAW FOR WINNER OF PREDICTOR GAME
27. The winner of each predictor game (excluding the winners from the semi-final) will additionally be automatically entered into a further prize draw to win a trip to the UEFA Champions League™ Final (the “Final Prize”). The Final Prize will consist of:
• Two (2) UEFA Champions League™ Final tickets with hospitality;
• Return flights in economy class from any European airport for the winner of the Final Prize and one (1) guest (with such guest also flying from the same airport as the winner);
• Airport and airport/hotel transfers; and
• Accommodation for one (1) night in a hotel chosen by UEFA.
28. The winner of the Final Prize will be selected by draw via a random selection algorithm following the conclusion of the quarter final matches.
29. The winner will be contacted by UEFA via email (using the email address supplied by the Participant in the Mobile App). Failure to respond within ninety-six (96) hours may result in UEFA selecting an alternative winner. The winner must provide UEFA with verification of their identity (e.g. passport or official ID card) as well as all other information and documentation necessary to enable UEFA to make the relevant arrangements and to deliver the Final Prize (e.g. name, surname, date of birth for the winner and their guest as well as the name of their departure airport).
30. UEFA may need to transfer certain personal data of the winner to the travel agency (currently Carlson Wagonlit Travel (CWT)) and the service providers (e.g. airline, hotel and transfer company) engaged by or on behalf of UEFA for the purpose of delivering the Final Prize.
31. Except where otherwise stated in paragraphs 28, 29 and 30, the provisions of the Rules set out above in relation to the Competitions shall apply equally to the Final Prize (all necessary changes being made).
APPLICABLE LAW AND JURISDICTION
32. These Rules and the relationship between You and UEFA shall be governed by the substantive laws of Switzerland. All disputes in connection with these Rules shall be submitted to the exclusive jurisdiction of the courts of Nyon, Switzerland.