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Our strategy, policies & targets

UEFA’s roadmap to building a more sustainable future for European football.

Football and Sustainability
Football and Sustainability ©UEFA.com

Why has UEFA created a football sustainability strategy?

Challenges in the field of human rights and the environment are gaining importance in society and football. Awareness of these issues is growing within member associations, fan groups, clubs, and leagues. As UEFA and European football form an intrinsic part of society, they are being called upon to contribute to the solution. And we can, because football has the unique ability to activate an enormous reach within one of the largest communities in Europe.

Complex sustainability issues can only be addressed and solved if we work in close collaboration with all our football stakeholders, agree on a shared agenda, use a common language, and adopt a consistent approach. If football comes together and bundles its power to drive sustainable change, it will be able to have a strong and long-lasting positive impact. As UEFA, we need to set the right example towards sustainable change and inspire and mobilise others to follow.

Read the full strategy


What guides our approach to sustainability?

UEFA’s approach is grounded in a set of unchanging, fundamental convictions that guide the Football Sustainability Strategy 2030 and its implementation.

  • We focus on football and its impact on society. We prioritise issues that are relevant for European football, working with partners and institutions based on mutual convictions and trust, using our voices to raise awareness about the issues that matter.
  • We believe sustainability supports the success of European football. We underscore the importance of managing sustainability in UEFA’s core activities as an investment in football’s future prosperity. As part of this, we actively pursue opportunities with host cities, partners and other stakeholders to source, experiment and roll out product and service innovations.
  • We act in line with transparent, long-term objectives. We commit to a long-term plan up to 2030, communicating on progress year-by-year. This lays the ground for a trust-based dialogue and collaboration with all stakeholders.
  • We work as one team, with one common language and approach. We work in synergy with all to amplify football’s positive impact and make the most of our collective efforts.
  • We advocate respect for human rights and the environment. We portray our actions with a blue respect logo for human rights and a green respect logo for the environment.

What is UEFA's football and sustainability mission?

UEFA has a longstanding commitment to manage all its activities and events based on the core value of respect and the principles of sustainability, leading by example and ensuring a positive legacy for the future.

Our mission is to inspire, activate and accelerate collective action to respect human rights and the environment within the context of European football.

Additional strategy sections

• Strategic process

• Stakeholders

• Areas of action

• Policies, targets and KPIs

• Respect human rights

• Respect the environment

• From strategy to action

Read the full strategy