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Booking.com renews partnership with men’s and women’s UEFA European Football Championships

The online travel platform will help bring football fans together from around the world as the official accommodation and attractions partner of both competitions.

UEFA has today announced that Booking.com, the online travel and accommodation platform, will sponsor next year’s UEFA European Football Championship taking place in Germany and the UEFA European Women’s Championship taking place in 2025 in Switzerland.

With the UEFA EUROs taking place during the summer when travelers are most inspired to travel and discover new destinations, and with many of the host cities often ranking among Booking.com’s top travel destinations in Europe due to the many tourist attractions they offer, the partnership is an excellent opportunity to assist fans embarking on an unforgettable journey at a time when they are most enthusiastic about exploring the world.

Booking.com will have a digital and on-site presence through sole and exclusive programmes for all 51 UEFA EURO 2024 matches and all 31 matches for UEFA Women’s EURO 2025.

A sponsor of the historic UEFA Women’s EURO 2022, Booking.com will continue to champion their commitment to supporting women’s football by sponsoring UEFA Women’s EURO 2025, taking place across eight host cities in Switzerland. The qualifying competition for the final tournament will begin next April.

UEFA EURO 2024 will take place in 10 host cities across Germany from 14 June to 14 July. The draw for the final tournament will take place in Hamburg on 2 December.

Guy-Laurent Epstein, UEFA marketing director:

"We are thrilled to renew the partnership with Booking.com, a market leader in the travel industry, for UEFA Euro 2024 and UEFA Women’s Euro 2025. Building on the successes of the previous tournaments, UEFA and Booking.com remain dedicated to enhancing the fan’s journey. For all the fans travelling to attend the matches, Booking.com will offer a seamless travel and accommodation experience. Together, we unite the passion of football and the joy of travelling.”

Natalie Wills, VP Brand Marketing, Booking.com:

“We are delighted to again be partnering with the UEFA European Football Championships. We know at Booking.com that passions inspire travel, and with our mission to help everyone experience the world, going to see your team play is the perfect reason to visit new destinations and to try new experiences, all while being part of some iconic football moments. This opportunity also means that we can be part of UEFA Women’s EURO 2025, supporting gender diversity and inclusivity in sport and travel.”

Booking.com joins adidas, Alipay, Atos, Coca-Cola, Engelbert Strauss, Hisense, Lidl and Vivo as official global sponsors of UEFA EURO 2024 and adidas, Amazon, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, PlayStation and Visa as official global sponsors of UEFA Women’s EURO 2025.

CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship, the UEFA Nations League, the European Qualifiers, the UEFA European Under-21 Championship and the UEFA European Futsal Championship.

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