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BYD becomes Official E-Mobility Partner of UEFA EURO 2024

Media Releases

The world’s leading new energy vehicles manufacturer will provide electric cars for various stakeholders during the tournament.

UEFA has today announced new energy vehicle (NEV) manufacturer BYD as an official partner and the Official E-Mobility Partner of UEFA EURO 2024, which takes place in Germany across ten host cities from 14 June to 14 July.

BYD will contribute to UEFA’s goal of organising the most sustainable European Championship to date as outlined in the UEFA EURO 2024 environmental, social and governance (ESG) strategy by providing a diverse range of NEVs for various stakeholders during the tournament. BYD will also showcase its latest NEV models and cutting-edge technologies at selected UEFA EURO 2024 venues.

Guy-Laurent Epstein, UEFA marketing director

“We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world’s biggest electric car company, as a partner for UEFA EURO 2024. The partnership fully aligns with UEFA’s vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA’s commitment to environmental responsibility. BYD is short for Build Your Dreams, which connects perfectly with the European Championship as players and teams relentlessly pursue their passion and hard work to build their dreams on the field, and lift the prestigious Henri Delaunay Trophy in Berlin on 14 July.”

Michael Shu, managing director of BYD Europe

“BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first E-mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience. Significantly, the partnership underlines BYD’s brand commitment to reducing carbon emissions for a greener future, for which UEFA EURO 2024 will provide an influential voice. There are great synergies between our organisations. Like UEFA, we aim to inspire through positive and inclusive experiences, with a clear focus on goals. BYD is dedicated to making E-Mobility accessible to all, and as a partner of UEFA EURO 2024 we look forward to presenting diverse and premium options with game-changing technologies to fans from all over the world, paving the way for a greener future for global sports events."

BYD will also be present at the official fan zones inviting attendees to enjoy live match broadcasts and captivating entertainment to further elevate the football celebration experience through engaging activities. BYD will also hold hundreds of events in more than 230 BYD stores across 19 European countries to celebrate the prestigious tournament together with football fans and customers.

EURO 2024: all you need to know

BYD joins adidas, Alipay, Atos, Betano, Booking.com, Coca-Cola, Engelbert Strauss, Hisense, Lidl, Unilever Nutrition/Unilever Personal Care, Visit Qatar/Qatar Airways and Vivo as official global sponsors of UEFA EURO 2024.

Note to media

CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship, the UEFA Nations League, the European Qualifiers, the UEFA European Under-21 Championship, and the UEFA European Futsal Championship.

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