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AliExpress signs as UEFA EURO 2024 partner

The international online retail marketplace is the first exclusive e-commerce platform partner for a UEFA Men’s European Football Championship.

UEFA has announced international online retail marketplace AliExpress as an official partner of UEFA EURO 2024, which takes place in Germany across ten host cities from 14 June to 14 July.

The partnership was unveiled at Olympiastadion Berlin earlier today by UEFA marketing director Guy-Laurent Epstein, AliExpress European Commercial Director Gary Topp and German football legend Oliver Bierhoff.

The partnership will see AliExpress connect online consumers with football this summer by offering fans a combination of extraordinary discounts and deals on AliExpress Choice, as well as interactive games and competitions for the opportunity to win great prizes, including match tickets.

Guy-Laurent Epstein, UEFA marketing director

“We are thrilled to welcome AliExpress, one of the leading online retail marketplaces worldwide, as the first exclusive e-commerce platform partner for a UEFA Men’s European Football Championship. We will work closely together to make the fan digital experience for this summer’s spectacle as exciting as possible, bringing further innovations to football fans all around the world. This starts with offering fans the chance to win some unforgettable prizes, including match tickets for UEFA EURO 2024.”

Gary Topp, AliExpress European Commercial Director

“AliExpress is excited to be an official partner of UEFA EURO 2024. As football enthusiasm spreads across Europe, we will bring fans even closer to the action, with great deals on a vast selection of popular and trending products, as well as interactive games and the chance to win fantastic prizes.”

AliExpress joins adidas, Alipay, Atos, Betano, Booking.com, BYD, Coca-Cola, Engelbert Strauss, Hisense, Lidl, Unilever Nutrition/Unilever Personal Care, Visit Qatar/Qatar Airways and Vivo as official global sponsors of UEFA EURO 2024.

Note to media

CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship, the UEFA Nations League, the European Qualifiers, the UEFA European Under-21 Championship and the UEFA European Futsal Championship.

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