UEFA EURO 2028 tournament launch celebrated across the United Kingdom and Ireland
Wednesday, November 12, 2025
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Match schedule and tournament brand including host nation and city logos unveiled.
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UEFA EURO 2028 was officially launched today with events and activations staged across the United Kingdom (UK) and Ireland.
Preparations gather pace as UEFA and UK & Ireland 2028 will deliver the largest sporting event jointly staged by the co-host nations, with more than three million match tickets available for fans – more than at any previous EURO. The tournament will excite fans worldwide and create long-lasting benefits for European football as well as local communities through an amazing celebration of top-class international football.
Opening match in Cardiff, semi-finals and final at Wembley
The tournament match schedule for UEFA EURO 2028 UK & Ireland has been announced, featuring 51 matches involving 24 teams across 31 days. The tournament will kick off at the National Stadium of Wales in Cardiff on Friday 9 June and conclude with the final at Wembley Stadium on Sunday 9 July.
Matches will be staged in nine world-class stadia across eight iconic host cities, promising an exciting showcase of top-level international football. The host nations will play all group games in front of their own fans if they qualify directly: England would play their first match at the Manchester City Stadium, followed by two games at Wembley Stadium. Ireland, Scotland, and Wales would play in Dublin, Glasgow, and Cardiff respectively.
Further key fixtures include the final and semi-finals at Wembley Stadium, while the quarter-finals will be held across all four host nations: Dublin Arena (Ireland), Hampden Park in Glasgow (Scotland), the National Stadium of Wales in Cardiff, and Wembley Stadium in London (England). The Round of 16 will feature one match per stadium, except Wembley, which will host eight matches in total.
Each host city will stage a minimum of two different groups, ensuring local fans have the opportunity to see a variety of teams in action.
Three kick-off times have been confirmed for the tournament: 15:00 CEST / 14:00 local time, 18:00 CEST / 17:00 local time, and 21:00 CEST / 20:00 local time. The final will be played on 9 July at Wembley Stadium at 18:00 CEST / 17:00 local time. Full details for each matchday will be announced after the final tournament draw in 2027.
The full match schedule is available here, and further details about the tournament schedule can be found here.
Dynamic UEFA EURO 2028 UK & Ireland brand unveiled
The brand was revealed to fans in spectacular fashion tonight at exactly 20:28 local time on the giant Piccadilly Lights screens in the heart of London’s iconic Piccadilly Circus. Simultaneously, all around the UK and Ireland, the new logo as well as host city logos were showcased at local events, including light projections on famous landmarks and takeovers of digital screens in city centres (images for editorial use available here).
The UEFA EURO 2028 brand identity is a celebration of what makes football special: emotion, unity, and the joy of shared experience. In the summer of 2028, we will all speak football and the brand identity is an expression of the passion of fans whose voices, chants, and energy bring the game to life.
At the heart of the brand is the UEFA EURO 2028 logo, featuring the iconic Henri Delaunay Trophy, a dynamic design that captures the spirit of festivity and connection, brought to life through vibrant colours inspired by the host nations. This brand identity reinforces the message that football is a language that unites the world.
The brand – designed and developed by VML Branding, a Portuguese creative agency based in Lisbon – is the result of extensive collaboration between UEFA, UK&I EURO 2028 Limited, the host football associations, and the eight host cities.
Largest-ever UEFA EURO community programme
UEFA EURO 2028 UK & Ireland will see the largest-ever community programme for the tournament. Social impact plans will be delivered by local stakeholders in each host nation to harness the power of sport and culture, bring communities together and inspire positive change.
These plans will ensure UEFA EURO 2028 is celebrated in hundreds of communities, placing the spotlight on football inclusivity, volunteers and community heroes. The community programme will also use the tournament as a catalyst to grow a more diverse and sustainable game in the host nations, build belonging, boost pride and promote positive behaviours at all levels of football.
Belfast confirmed to host UEFA EURO 2028 qualifying draw
The UEFA EURO 2028 qualifying draw will be held in Belfast, Northern Ireland, on 6 December 2026. The highly-anticipated event defining the route for all participating teams to the final tournament will be held at the capital’s International Convention Centre (ICC), and demonstrates that Northern Ireland, as a valuable partner, will contribute to the tournament’s success and celebration.
UEFA President Aleksander Čeferin
“Football is the universal language. It expresses passion, skill, courage, solidarity and respect better than any other, and it constantly reminds us that our differences are exactly what make our sport so beautiful. At UEFA EURO 2028, we will all speak football - loud, clear and united.
“The host nations, where the game first took shape, are eager to welcome millions of fans into legendary stadiums, providing the right stage for a festival of emotions, vividly encapsulated in the design we presented today. The fans will be the beating heart of this tournament. In the way matches are staged - including a new, more convenient kick-off time for the final - and in the services across host cities and stadiums, we want to maximise the fan experience, in the venues and around the world, so more people than ever can fully enjoy what promises to be one of the year’s greatest events.”
Debbie Hewitt MBE, Chair of UK & Ireland 2028 Limited
“Today marks a proud milestone for football across the UK and Ireland as we celebrate the launch of UEFA EURO 2028. Working with UEFA and our football and government partners, we will deliver the best-ever EURO. It will be a tournament for the fans and a festival of everything we love about the game – its passion and ability to bring people together.
“We are building an inspiring event – a welcoming, safe and sustainable UEFA EURO that will create lasting community benefits far beyond the pitch. The countdown is truly on now to what will be an unforgettable summer of football.”
Key UEFA EURO 2028 UK & Ireland stats and info
- UEFA EURO 2028 UK & Ireland will be the largest major sporting event the nations have ever jointly staged.
- The tournament will showcase matches in nine packed, iconic stadia, across eight famous cities. These popular fan and tourist destinations are all connected by direct, quick and sustainable travel options with good accommodation options for teams and fans.
- More than three million tickets available for fans – more than any previous UEFA EURO.
- Average stadia capacity of around 60,000 enabling more fans than ever to attend matches.
- Millions of fans will have access to safe, family-friendly and fun UEFA Festivals.
Note to Editors:
- The brand assets are available for download and editorial purposes on the UEFA media channel and here:
- Tournament logo, host nation and host city logos - LINK
- A video news release will be made available at 23:00 CET and can be accessed via the following link as well as other videos from the event: https://f.io/vHdeZGTI
- The match schedule is available here.
- Images from the launch event at Piccadilly Circus in London are available here.
- Engage on socials using: #EURO2028
- The tournament launch is covered on all UEFA's social media accounts via @UEFAEURO