No algorithm can replace human relationships, the exchange of ideas and the spark of being in a room full of diverse perspectives.
Second UEFA Academy Summit puts people first
Thursday, November 5, 2026
Article summary
The Lisbon gathering of sports professionals reinforced the importance of investing in the people who help football thrive – particularly as the game embraces new technology.
Article top media content
Article body
Under the theme Humans After All, UEFA Academy alumni came together to explore how football can harness new technology while preserving the judgement, creativity and values of the people behind the game.
Hosted by the Portuguese Football Federation (FPF) in collaboration with the UEFA Academy Alumni Association in Lisbon on 23 and 24 October, the summit welcomed more than 240 attendees from 49 countries in Europe and beyond.
The agenda combined keynote presentations with panel discussions, workshops and networking opportunities. Together, these sessions offered participants practical ideas to take back to their clubs, national associations and organisations.
"It's amazing to welcome so many people that invest in education," said FPF president Pedro Proença. "Portugal is a small country, but we have a secret – it's how much we invest in people. I hope that you enjoy the event and that you can create more value for football."
Leadership in a changing game
Technology was an important thread throughout the two days, but the focus remained firmly on people. Roberto Rosetti, UEFA refereeing director and chair of the UEFA Referees Committee, examined how technology can enhance rather than replace human decision-making, helping to deliver greater precision while maintaining trust.
Leadership expert Dr Katleen De Stobbeleir considered why human leadership matters more than ever in an increasingly AI-enabled world. Storyteller and interactive narrative pioneer Lance Weiler, meanwhile, explored how stories can build emotional connections, shape organisational culture and create shared purpose.
Participants then explored how these themes apply to football, including the role of AI in the development of the women’s game, the balance between data and human judgement in scouting, and how leaders should respond when technology offers its own recommendations. Workshops covered topics including developing a growth mindset, effective conversations, scenario planning, leadership and personal development.
"In a world increasingly shaped by AI and constant change, one thing remains irreplaceable: human connection" said Dr Nicole Kalemba from the German Football Association. "Technology may change the game, but people will always make the difference."
Building a community
Learning extended beyond the formal sessions. Shared activities and informal conversations enabled professionals from different countries, organisations and areas of expertise to compare experiences and build relationships. These connections add to the wider value of both the summit and the UEFA Academy more widely, creating a network through which knowledge and support can circulate long after the event.
"No algorithm can replace human relationships, the exchange of ideas and the spark of being in a room full of diverse perspectives," said sports consultant Isabel Nájera, a graduate of the Executive Master in Global Sport Governance.
The summit reflected the growing reach of the UEFA Academy, whose programmes have trained more than 5,000 professionals representing over 170 nationalities. By reconnecting members of that community in Lisbon, the event underlined the importance of continued learning and collaboration in strengthening football’s organisations and the people who lead them.
As the game continues to evolve, Lisbon delivered a clear message: data and technology can help football progress, but people turn that potential into meaningful and lasting impact.