UEFA EURO 2020 will be a festival of football across Europe; here's how to apply to host a public screening event.
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The term 'Public Screening' refers to the showing of televised football matches outside of the domestic environment, for example by a football club, a school, a city or an event agency. Such public screening events are subject to a specific licence from the organiser of the football match in question. In the case of UEFA EURO 2020, UEFA.
As was the case for previous UEFA EUROs, UEFA offers the opportunity for interested third parties to request a public screening licence. A brief summary of the related conditions as well as the application process can be found below, with more detailed information available in the supporting documentation. Applications can be submitted via UEFA’s online application portal as of 13 January 2020.
It is important to note that in certain countries UEFA will issue public screening licences directly whereas in some countries it is the official appointed broadcast partner of UEFA EURO 2020 who will issue the licence (either directly or via a third party acting on its behalf). In these countries, specific terms and conditions for public screenings may apply. Organisers of public screenings staged in such countries should contact the relevant third party for more information and to apply for a public screening licence. Information on the countries concerned will be published when the application portal opens in January 2020.
The below information relates to countries where licences are issued directly by UEFA
1. Commercial v non-commercial public screenings
Public screening events are split into two categories: commercial and non-commercial. Commercial public screening events are subject to the payment of licence fees and have a commercial character, for example, through the sale of food and beverages, charging of entrance fees or sponsoring of the event by third parties. Non-commercial public screening events have no commercial character at all.
For both categories, a licence from UEFA is compulsory except where the public screenings are considered small-scale events (as described below) or take place in commercial premises that already have a regular commercial premises subscription to the official UEFA EURO 2020 broadcaster’s channels in their territory.
2. Terms and Conditions
As with any other licence, a Public Screening Licence is subject to certain terms and conditions. These terms and conditions are the legal framework of the programme and are binding for all parties that apply for a Public Screening Licence. You are strongly advised to read and make yourself familiar with UEFA’s public screening terms and conditions before applying for a licence.
Some elements to highlight in respect of the applicable terms and conditions are:
• Public screening licences are issued for the duration of the tournament. It is at the licensee's discretion to decide how many matches will be screened;
• Licences for non-commercial public screenings are free of charge whereas public screenings with a commercial or revenue generating character are subject to payment of a licence fee;
• The licensee is responsible (at own cost) for all organisational matters connected to the public screening as well as obtaining (and paying for) all necessary local permits and authorisations required to organise and operate a public screening;
• Organisers may not present their public screening event as official UEFA EURO 2020 events or in any other way create an official association with UEFA and/or UEFA EURO 2020. As a result, organisers may not use any UEFA and or UEFA EURO 2020 logos/marks;
• Sponsorship opportunities for commercial public screenings must first be offered to the official UEFA EURO 2020 partners. No other companies may be approached prior to 1 March 2020; Furthermore, sponsorship opportunities may not be offered to any company that is directly or indirectly competing with the official UEFA EURO 2020 partners;
• In order to protect the official partners of UEFA EURO 2020, a 'protected window' applies during which any on-screen activation (e.g. advertising) is restricted to the official UEFA EURO 2020 partners; and
• Organisers may not alter/modify the TV signal of the official UEFA EURO 2020 broadcast partner whose signal must be used at the public screening event.
3. Special cases
Public screenings in bars/hotels/restaurants and other commercial establishments will not require a licence from UEFA where they normally operate screens in their premises pursuant to a relevant 'commercial premises' TV subscription and they have the necessary local authorisations provided that such events are not sponsored, and no (additional) entry fee is charged.
Small scale events
Although considered public screenings, UEFA will not require small scale events of up to 300 people to apply for a licence, unless such events are sponsored, or access is subject to an entrance fee. This is in order to avoid unnecessary paperwork for both the organisers and UEFA.
Organisers of such events do still need to ensure that they comply with UEFA's public screening terms and conditions and obtain all applicable local permits and authorisations. Furthermore, UEFA reserves the right to withdraw this automatic consent for such public screenings where the organiser does not comply with UEFA’s general terms or does not have the necessary local permits and authorisations.
Special rules for host cities
The same terms and conditions apply for public screenings organised in UEFA EURO 2020 host countries. However, additional rules apply for public screenings organised in the host cities, being:
• Licences for public screenings taking place in the host cities will only be granted on an exceptional basis; and
• No licences will be issued for public screenings taking place within a radius of two (2) kilometres around any UEFA EURO 2020 match stadium.
The reason for a specific host city approach is that each host city will have its own official UEFA EURO 2020 Fan Zone where football fans can gather and watch the matches on big screens.
Only public screenings that have a commercial character are subject to payment of a licence fee to UEFA. These are events that:
• Generate direct revenues through the sale of products, goods and services (including Food & Beverage sales); or
• Offer branding or other commercial activations to third parties, regardless whether this is for a fee or free of charge; or
• Charge entry fees.
The fees are calculated on a 'spectator capacity' basis, for which UEFA has identified five categories. An overview of the fees as well as some practical examples are available in the supporting documentation.
5. Practical matters
Management of requests
CAA Eleven, UEFA's commercial agent for the marketing of the commercial rights to UEFA EURO 2020, is responsible for the implementation of the public screening licensing programme for UEFA EURO 2020. CAA Eleven will deal with all requests, issue the licences and answer relevant questions from organisers. For any question to which you cannot find the answer in the supporting documentation, please email CAA at publicscreeningEURO2020@CAA11.com
For countries where licences are issued directly by or on behalf of the official UEFA EURO 2020 broadcast partner, please inform yourself of any additional or different terms and conditions that may apply in that specific country.
Applying and, if relevant, paying for a licence
Applications for licences can only be submitted via the online application portal that will open in January 2020. Applications can only be submitted via the online application portal and not by email or telephone.
If and when licence fees are payable to UEFA, payments can only be made via credit card and must be received by UEFA prior to the licence being issued. Fees paid are not refunded, regardless of whether the public screening takes place or not. Fees are net and do not include VAT.
• 13 January 2020: opening of application portal.
• 8 May 2020: application deadline.
• 12 June 2020: opening match UEFA EURO 2020.
• 12 July 2020: UEFA EURO 2020 final.
Frequently asked questions (FAQ)
For most people, organising a public screening event is not a daily routine and poses quite a lot of questions. In the Frequently Asked Questions document available in the supporting documentation you can find answers to all sorts of questions related to the organisation of a public screening event as well as the licence terms. This document is updated from time to time but if your question is not featured, please do not hesitate to send an email to publicscreeningEURO2020@CAA11.com