Manchester to unveil final design

The visual identity for the 2008 UEFA Cup final at the City of Manchester Stadium will be unveiled at a special ceremony in the English city on Thursday.

Personality of its own
The final of the UEFA Cup has, in recent years, been given a personality of its own via a complete design concept developed especially for the event. The initial idea that inspired the creation of a new identity for each final was to develop a specific design featuring the UEFA Cup and add a distinctive flavour of the host city. The objective is to help promote the final and enhance the prestige of one of the Europe's biggest sporting occasions.

Manchester ceremony
The event design to be used around the UEFA Cup final 2008 will be unveiled at a special ceremony: the event launch will be held at the City of Manchester Stadium, in the Legends' Lounge, on Thursday 6 December at 11:45 local time. Doors are open from 10.00 hours. The media working area is available from 10.00 to 14.00 hours.

Distinguished guests
The 2008 event design will be unveiled in the presence of senior representatives of the city of Manchester, UEFA and the English Football Association, and the ambassador for the final, Denis Law, winner of the prestigious European Footballer of the Year award in 1964 who played for both Manchester City FC and Manchester United FC during his outstanding career. In addition, a key benefit of the visual identity is that it can also be extensively used by UEFA's many partners, such as broadcasters, sponsors and licensees, to promote the final on a global basis.