Athens visual identity revealed

UEFA has unveiled the new visual identity created for the 2007 UEFA Champions League final in Athens at a special ceremony in the Greek capital.

City Hall ceremony
The event design to be used around the UEFA Champions League final at Athens's Olympic Stadium on 23 May was revealed at the Ceremonies Hall within the City Hall in Kotzia Square. The UEFA Champions League final has, in recent years, been given an identity of its own with a unique logo, a design concept and an overall theme. The objective is to help promote the final and enhance the prestige of one of the world's biggest sporting events.

Specific design
The initial idea that inspired the creation of a new identity for each final was to develop a specific design with a distinctive flavour of the host city. They can be obtained in high-resolution versions by emailing media@uefa.ch. The UEFA Champions League Athens final identity represents the latest stage in promoting a distinct design associated with the host city, while ensuring sponsors are provided with full artwork toolkits.

Variety of perspectives
The sponsor toolkit comprises themed trophy and stadium marks, the visual identity in the original blue colourway, and bespoke colourways in keeping with each sponsor's individual corporate colours. A variety of artwork perspectives are also provided in the sponsor artwork toolkit to support the sponsors in leveraging their sponsorship campaigns in a manner that provides maximum effect.