New UEFA Women’s Champions League brand identity unveiled

At today's first and second qualifying round draws UEFA unveiled a bold new brand identity for the UEFA Women’s Champions League in support of the launch of the 18-team league phase format debuting this season. The new branding signals a bold new chapter for the competition — one that celebrates innovation, inclusivity and the growing global appeal of women’s football, with a visual identity that reflects the competition’s exciting new format.

At the heart of the rebrand is Aura — a new and vibrant visual concept inspired by the trophy’s distinctive handles that rise to the top. This captures the energy, ambition and brilliance of the clubs competing in the new league phase. The iconic star ring has been reimagined with a glass-like aesthetic, allowing colours to flow and shift across its surface, symbolising both unity and individuality among participating teams.

Nadine Kessler, UEFA managing director of women’s football, said: "We’re entering a landmark season in European women’s football, marked by the evolution of the UEFA Women’s Champions League and the launch of the UEFA Women’s Europa Cup. As the UEFA Women’s Champions League celebrates its 25th anniversary, it stands as a symbol of enduring excellence and the ultimate prize in club football. A refreshed brand identity accompanies this new chapter – honouring the competition’s rich legacy while elevating its profile for a bold new era."

While the visual identity has evolved, the core values of the UEFA Women’s Champions League remain unchanged - “The best of the best in women’s club football”. The refreshed look supports the competition’s new format by enhancing its visibility and appeal, particularly among younger and digital-first audiences. It maintains a premium and prestigious feel, designed to resonate with long-time supporters while engaging a new generation of fans.

The updated identity will be rolled out across all UEFA Women’s Champions League touchpoints, including marketing campaigns, digital content, event branding, licensing and broadcast visuals. UEFA has developed comprehensive toolkits to support consistent and impactful implementation by partners and stakeholders worldwide.

Draw results for the first and second qualifying rounds of the 2025/26 UEFA Women’s Champions League can be found here.