UEFA Grow

Operating more strategically and sustainably brings benefits both for an association’s reputation and the wider national football pyramid.

Grow produces benchmark reports so associations can assess their performance and single out areas for improvement. We also draw on peer group support to identify ways to improve the day-to-day running of associations.

Related Grow support

• Strategic management: assisting with long-term planning, strategy implementation, and regular monitoring and reporting.
• Financial and HR management: providing insights into financial management, including strategic use of resources, analysing organisational structures and supporting people management.
• HatTrick strategic development programme: providing funding support for strategic and organisational development projects.
• Communication: strengthening communication skills.

We help associations make evidence-based decisions to improve national performance and facilities – from grassroots to elite level.

Related Grow support

• League and club development: supporting associations in evaluating and enhancing their competition structures across the men’s, women’s, and/or youth games.
• High performance: conducting research that identifies trends and opportunities.
• Facilities: using technology and artificial intelligence to map existing national and local infrastructure; helping associations to plan, build partnerships and secure financial support.
• Grassroots football: increasing rates of participation and retention.

We provide services and tools designed to establish associations as undisputed experts on football in their respective countries:

Related Grow support

• Trends: identifying and monitoring key trends destined to have a lasting impact on European football.
• Research: conducting quantitative and qualitative research to guide strategic decision-making and investment.
• Data: applying data analysis to better understand national ecosystems.

Grow uses revenue improvement plans and strategies to help associations recognise potential commercial and marketing opportunities. We also apply technology strategies to make business processes more efficient and to identify synergies.

Related Grow support

• Business development: assessing the sports business landscape, fostering new opportunities for growth and identifying potential risks – all with the goal of creating more robust national football ecosystems.
• Marketing: laying the foundations for commercial success through strategic marketing, brand management, customer relationship management and other marketing activities.
• Commercial development: analysing current and potential revenue streams, with a focus on sustainable revenue generation and long-term financial stability.
• Technology: ensuring associations have the skills and systems in place to adapt to future trends and technological change.

Grow provides peer-reviewed tools that assess football's social impact, direct and in-kind. These measure the game's contribution to a number of wider policy areas (from health to social inclusion and economic growth) that align to national, European or international policies.

This type of support can help associations build the case for new funding partnerships with local and national governments and unlock European Union (EU) or other international funding streams.

Related Grow support

• Impact evaluation: quantifying the added financial value of association projects, nationally and locally.
• Public affairs: improving expertise in public affairs, so associations can align objectives with EU, national and regional policies.
• National association publicly funded projects: helping associations frame their football development projects so that they fit in with wider national and regional public investment priorities.

The UEFA Grow programme shares knowledge with and among national associations by providing access to reports and analysis, tools, consultation services and personalised support in strategic football areas, as well as invitations to UEFA Grow events.

Related Grow support

• Reports and analysis: providing reports and analysis to national associations to give them insights and enable them to make informed decisions.
• Tools: developing tools to provide the best consultation services to national associations, including benchmarking data
• Consultation services: providing tailor-made consultation services to national associations in different strategic areas.
• Events: bringing national associations together to discuss common issues and challenges, exchange ideas and practical solutions, and build networks.