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UEFA GROW committed to growing European football


Promoting and developing football across Europe plays a key role for UEFA and its 55 national associations. This is at the very core of UEFA GROW, our central business development support programme that was launched in 2015 with the aim of systematically and strategically growing European football in close collaboration with our national associations.

UEFA GROW offers tailor-made consultation services to our national associations in the areas that are most relevant for football organisations, from building a better image of football, to engaging with the entire football family, to increasing revenue opportunities and getting more people to play our beautiful game. This is achieved by using fact-based research, market intelligence and industry experts to build strategic plans for growing the sport.

UEFA GROW focuses on providing individual assistance to each national association through a series of workshops and additional follow-up support. The workshops are always tailored to meet the respective federation's needs and to take into account local market challenges. However, the UEFA GROW framework is the same across Europe, in keeping with the reasoning behind UEFA GROW's inception in the first place – to ensure the national associations are able to maximise their potential both on and off the pitch.

Find out more about UEFA GROW.