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Open Innovation – help us to shape the future of football

UEFA Innovation hub - ­Learn, Experiment, Create.

“The most dangerous thing UEFA could do is rest on its laurels.”

Aleksander Čeferin, 43rd UEFA Congress, February 2019

The world is experiencing unprecedented change and this brings great opportunities for football. The UEFA innovation hub is a vehicle for future-proofing UEFA and ensuring we stay one step ahead of the latest trends to shape the future of our sport.

What are we looking for?The UEFA innovation hub is looking for new partners to transform football. If you work as part of a start-up or for another organisation and share our philosophy, please apply now at the bottom of this page. We are looking for partners that align with our 2019–24 strategy and that have a unique and differentiated product/service that will improve UEFA. The team must be talented, passionate and professional, as well as able and willing to run a pilot with us during an acceleration period. Additionally, sustainability must remain close to their core. Please see our FAQ for more details.

Our approachThe UEFA innovation hub was established in 2018 as a response to ever-changing habits and an increasingly demanding environment for football. Through new partnerships and diverse collaborations with a wide range of stakeholders (including start-ups, academic institutions, cross-sport federations and more) the innovation hub will support UEFA in adapting to these changes and delivering the 2019–24 UEFA strategy. One important step in this direction is UEFA’s pioneering role in the canton of Vaud’s sport innovation hub, the Silicon Valley of Sport, in Lausanne, Switzerland.

Our philosophyInnovation is about more than digital transformations and using the latest technologies. It is also about how we catch trends, anticipate the future and operate with agility in order to remain relevant. We provide a framework to facilitate agility towards UEFA’s vision that sits in line with the changing football and entertainment landscapes. Not only does this involve leveraging the technologies and skills of external partners, but it relies on combining this with UEFA’s own talent and unconventional ways of thinking to drive change.

Our mission and pillars

Our mission is to ensure football is the most played, trusted, competitive and engaging sport. We will continue to protect, grow, innovate and promote football to preserve its ecosystem and to keep the game enjoyable for generations of fans and players to come. This will be done around four key pillars

How it works

Most recent collaborations

Frequently asked questions

1. What is the journey for UEFA’s open innovation scheme?

  • Apply online: Complete the short online application form found here
  • Application review: Application reviewed in line with UEFA’s strategy and business priorities. More details on the assessment criteria can be found below in the FAQ.
  • Initial discussion: Innovation hub and relevant UEFA business unit to arrange initial discussion with successful applicants.
  • Acceleration programme: Collaboration with your organisation, providing access to live UEFA events, insights and data to test your proposition(s), typically over a 3–6 month period.
  • Partnership assessment: Acceleration phase reviewed to determine any future partnership.

2. What supporting material do I need to provide?

In order for UEFA to complete the necessary due diligence on your application, please include a presentation when prompted on the application form that includes (where applicable):

Do you have an idea?

Let's work together to shape the future of football