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The weird and wonderful world of EURO mascots

Published: Friday 1 February 2013, 9.00CET
Slavek and Slavko were the most recent additions to a colourful history of UEFA European Championship mascots, including two rabbits, Pinocchio and some mysterious twins.
by Tom Kell

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Published: Friday 1 February 2013, 9.00CET

The weird and wonderful world of EURO mascots

Slavek and Slavko were the most recent additions to a colourful history of UEFA European Championship mascots, including two rabbits, Pinocchio and some mysterious twins.

Ever since World Cup Willie strutted his stuff in 1966, mascots from big-nosed toys to lion/devil hybrids have brought their own joie de vivre to major football tournaments across the planet. The UEFA European Championship waited until 1980 before unveiling its own lucky charm, though it has been a curious journey ever since, culminating in UEFA EURO 2012 figureheads Slavek and Slavko. guides you through the weird and wonderful past.

EURO '80, Italy: Pinocchio
And so it began. No, really it did. We, like any child worth their salt, are acutely aware of the perils of telling fibs; lie and your nose grows like a carrot, tell the truth and you shed your life as a wooden toy in favour of a normal childhood. Considered the most widely translated book behind only the Bible and the Koran at the time of the tournament, Pinocchio was the perfect platform for a frankly terrifying paper hat-clad mascot. Unfortunately for moralists the world over, its commendable message was not the start of things to come.

EURO '84, France: Peno
A mascot ready for action, he was smartly clothed in the kit of host nation France – boots, ball and all. Unfortunately for Peno – named, unsurprisingly, after the French slang for penalty – his cockerel comb and tail did him few favours. Unlike his copycat predecessor, Peno was at least a trendsetter, though.

EURO '88, West Germany: Berni
If not many were expecting a rabbit, fewer still could have foreseen a rabbit named Berni. There was method in the madness. "A likeable and enthusiastic football fan" according to the German Football Association (DFB), he was aptly named after the city of Berne: the then residence of UEFA headquarters and where Germany won the 1954 FIFA World Cup final. Primed with not one, but two sweat bands on his wrists, as well as one on his head, Berni looks to be having a ball … with a ball. Sadly for us all, a 2006 campaign to revive Berni for the FIFA World Cup fell on deaf ears.

EURO '92, Sweden: Rabbit
Fourth to unveil a talisman for European football's most prestigious tournament, the pressure was on Sweden to provide something imaginative, something joyful, something original. They had the chance to pull a rabbit out of the hat and did just that: a rabbit; called rabbit; with a Sweden shirt on. Suddenly Berni seemed inspired.

EURO '96, England: Goaliath
Goaliath brought an end to the seemingly inordinate run of rabbits. Thirty years since World Cup Willie started it all in his dashing Union Jack waistcoat, he had a tough act to follow. With three lions on their shirt, England could scarcely have chosen anything else and, combined with an elegant white and navy number, Goaliath was the gentle giant we all yearned.

UEFA EURO 2000, Netherlands-Belgium: Benelucky
With 5,000 contenders to choose from, the competition's first co-hosts had no excuse and duly delivered. Named partly in honour of the Belgium/Netherlands/Luxembourg union, Benelucky was also a combination of the Latin 'bene' and the English 'luck', thus offering positive vibes to all participating nations. The cahoots did not stop there, though. Part devil after the Belgium team's 'Red Devils' moniker, and part lion in reference to the Dutch side's national symbol, Benelucky was a triumph which ever way you looked at it.

UEFA EURO 2004, Portugal: Kinas
How close Portugal came to becoming the first host nation since France to reap the maximum rewards of a mascot's strict purpose; to bring good luck. Defeat by Greece in the final left them just short despite the best efforts of what was, ostensibly, just a small boy dressed in his team's kit, whose name was derived from a symbol on Portugal's coat of arms. Kinas, though, was a boy with special powers best displayed with some tremendous halfway-line antics.

UEFA EURO 2008, Austria-Switzerland: Trix and Flix
Twice the presence and twice the fun. Trix and Flix, the mysterious twins from the Alps, dazzled and confused in equal measure. Each representing one of the home nations, the mischievous duo were even granted an official soundtrack. Their backing music, Shaggy's 'Feel the Rush', provoked boogying aplenty and set the tone for a pair of party-goers so off-script that their animated image, unlike any of their predecessors, did not even need a football.

UEFA EURO 2012, Poland-Ukraine: Slavek and Slavko
It is always important to get approval from local dignitaries and Polish Football Federation (PZPN) president Grzegorz Lato immediately warmed to Slavek and Slavko. "I especially like their hair – 40 years ago I had hair like that," he said. What hair it was, brushing the ceiling and dyed in the hosts' national colours in case the team shirts proved inconclusive. The twins could play a bit too.

Last updated: 11/06/14 14.50CET

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